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Ele.me (Taobao Instant Commerce) menu photo requirements

Ele.me (Taobao Instant Commerce) menu photo requirements: 1:1 (square), at least 480×480, at most 2560×2560. Photos must show the real dish. From its official pages, checked 2026-10-29.

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The rules

Shape
1:1 (square)
Size (px)
At least 480×480, at most 2560×2560
File size
Not stated
Format
Not stated
Dish in frame
At least 80%
Background
Not stated
Added text, graphics, borders
Not stated
Watermarks
Not stated
Items per photo
Not stated
Editing
Not stated
AI images
Must show the real dish

Taobao Instant Commerce's basic publishing standard for restaurant items (effective 2025-12-05): square images, 480×480 to 2560×2560; the whole item in frame, filling at least 80% of the image; descriptions must match the real item. No file size or format is given.

Common reasons photos are refused

  • Not square, or smaller than 480×480 or larger than 2560×2560 Source
  • The item not shown whole, or filling less than 80% of the image Source

Questions

What about item descriptions on Ele.me?
Descriptions must state quantity, size, flavor and net weight, matching the real item (Taobao Instant Commerce basic standard for restaurant items, effective 5 December 2025). Source

Sources and when they were checked

Checked on 2026-10-29 against Ele.me (Taobao Instant Commerce)'s own pages:

A summary by MenuImg, not the platform's own page; its merchant portal has the final word.